Clik here to view.
365:Does a brand proposal include ongoing support?
Posted in 365AdvertisingBrand BuildingBrand DevelopmentWhen you work with clients do you include in a proposal ongoing “marketing support” or is it more projects based? Every company and project is...
View ArticleClik here to view.
365:How Much Branding is Necessary?
Posted in 365Brand BuildingBrand DevelopmentBrand EquityBrand IdentityBrand PhilosophyChange ManagementSocial ResponsibilityStrategic BrandStrategyGarland Pollard, a writer, web editor and SEO...
View ArticleClik here to view.
365: How do you sync brand and brand experience?
Posted in 365Brand BuildingBrand DevelopmentStrategyWe have a brand experience process; but we have a very different brand experience. How do we sync what we want done with what is done to deliver the...
View ArticleClik here to view.
365: How Does A Brand Diversify Into New Markets?
Posted in 365AdvertisingBrand BuildingBrand DevelopmentWe are taking an industrial product to new, broader markets. Should we be concerned with losing the confidence of our existing and loyal markets?...
View ArticleClik here to view.
365: What’s the Difference: Good Tag Line vs Bad Tag Line
Posted in 365AdvertisingBrand IdentityTag LineI have partners. I have very smart partners that are not very creative. For being very smart they don’t seem to mind that we have a tagline that is not...
View ArticleClik here to view.
365: What Are Your Favorite Taglines?
Posted in 365AdvertisingBrand ImageFavorite BrandsPositioningTag LineWhat are your favorite taglines? Least favorite? My favorite is “Live Free or Die”, the official motto of the U.S. state of New...
View ArticleClik here to view.
365:Who Refuses Work?
Posted in 365Brand BuildingBrand DevelopmentBrand IdentityBrand ImageBrand PhilosophyStrategic BrandI called your firm for an estimate for a brochure. I spoke with your communication strategist,...
View ArticleClik here to view.
365: Do you ever get over whelmed by finding ways or trying to be inventive...
Posted in 365Brand PhilosophyDifferentiationInnovationPositioningStrategyThere are so many companies with so many brands that it is hard to believe there is much “new” out there. Do you ever get over...
View ArticleClik here to view.
When is it time to get the brand team involved, hired, or onboard?
Posted in 365Brand BuildingBrand DevelopmentChange ManagementStrategy As soon as possible. It is ideal to involve design thinkers and brand strategists in the imagining and planning stages. Treating...
View ArticleClik here to view.
How Do I Develop A Personal Brand?
Posted in 365Brand ImagePersonal BrandStrategyYou get one shot at life! We should all act accordingly- strategically plotting a plan to do what you love! With all that in mind you should know that we...
View Article
